Ouchaway is a product line covering naturopathic and herbal-based medicine for kids' cuts and bruises, mosquito and tick repellents, post-bugs bite care, rash cream, etc. Based on natural and safe ingredients.
I created a series of characters showing "ouch" accidents of children. The graphics show the feeling of a situation that interrupts great fun. Pastel colors and geometric shapes representing places where children play such as a playground, beach, or park convey the atmosphere of safe play.
